Baltic brands versus Baltic habits
09. October 2019 • Anna CelmiņaWe are often told that people don’t change or they hardly change at all. And with all the “how to break bad habits” type of books out there, changing a habit seems to be the most challenging of tasks. However, when we look at the data on habits in the Baltics, it turns out habits do change over time and, what’s more, we are more unified in our Baltic habits than we might think.
Les Binet on emotions and creativity in brand building
09. October 2019 •On 3 October, a large number of marketing and advertising industry representatives gathered at the new cultural and entertainment centre Hanzas perons for the first ever Baltic Brand Forum.
Three reasons to think on a pan-Baltic scale
07. October 2019 • Andris RubīnsIt’s almost unbelievable that this year marks the 15th anniversary of the Latvian Most Loved Brand Chart and the lifestyle study Brand Capital.
What Does it Mean to Love (a Brand) in 2018?
11. October 2018 • Anna CelmiņaToday we expect brands to stand for more than just their own self-interest.
A Centenary Top Chart with Positive Changes
09. October 2018 • Andris RubīnsFor 14 years we have conducted The Brand Capital - the most extensive brand and lifestyle study in the Baltics.
