LMT Business for Thrilling Story Every Day
Everyone knows what advertisements about businesses look like – suitcoats, briefcases, conferences and smiles. Not everyone, however, is aware of what the everyday operations of small and medium businesses look like. Social networks and investigative journalism broadcasts indicate that this could be compared to a proper thriller that has nothing of unhurried handshakes or nicely combed hair. That’s why we tried to understand and show the feelings of businesspeople in Latvia in the new LMT business advertisement.
It seems, of course, that it is proper to talk about innovations and achievements, but sometimes all that is needed is to make a phone call to reach them or answer the phone when everyone makes phone calls. That’s why this time we did not talk about innovations, instead keeping our feet firmly on the ground.
LMT for business from DDB Latvia on Vimeo.
