LMT OKarte gathers almost 40,000 customers in a virtual market

You never know where conversations may lead. Especially in the Riga Central Market where customers are those, who value the true quality of a heartfelt conversation with the seller. For that exact reason, Riga Central Market was chosen as a venue that best describes the concept of LMT Okarte’s new product “LMT Okarte The New Standard”.  The unpredictability of the conversations is the prime insight that underlies the digital solution - a game in which the action takes place in the Market and the player decides what actions to take.

Within the 2 weeks almost 40,000 players have tried the virtual trade negotiations in the Central Market, and some of the visitors have spent as much as 20 minutes doing so!

On behalf of LMT, Ervins Vanags comments: “It has to be said that the quality of this digital solution clearly does not leave anyone indifferent and raises the bar for digital solutions for other Latvian brands.”

The marketing and communications director of Riga Central Market Oskars Balodis, also appreciates the project: “Riga Central Market is proud of the traders in the vegetable pavilion. They have gained the trust of buyers over the years, and there are no doubts that their successful work is based on the art of conversations. We are proud that LMT and DDB Latvia saw this connection and created a heart-warming campaign, that included an interactive conversation forecasting game where everyone can get to know the Market and its traders. They eagerly involved in the project and are to be found in the pavilion every day.”

Come along and experience the charm of the Market yourself.