Luminor arrives in the Baltics
There’s this interesting thing about change and innovation – neither happens by itself. If everyone keeps waiting to be ready, nothing will ever get done. This is what we realized when participating in the LUMINOR Baltic agency pitch. LUMINOR team had reached an understanding that banking should change too, and not only in the name but also at the system level. So they needed appropriate communication to go with that. Speaking the language of the people instead of the language of the banks. Initiating change instead of fearing it.
What does LUMINOR and its customers have in common? Initiative. They are the game-changers. They do the cutting while everyone else is still measuring. And it is this initiative that drives everything else. So, we created the #DareToChange concept, that supports the doers and the finders, those on a venture or an adventure – everyone who is brave enough to start something. After all, good things don’t come to those who wait, they come to those who don’t. This is what we based our communication on, also doing less of the talk and more of the walk.
Luminor - #DareToChange from DDB Latvia on Vimeo.
We are glad that we turned out to be on the same page with the new team at LUMINOR in terms of our conviction, values and vision and were picked from all the Baltic creative agencies in this fierce competition to create the concept for LUMINOR in the Baltics. We are excited not only by the victory, but also by how remarkably compatible and healthily ambitious our collaboration has turned out to be, allowing us to create something entirely new. Luminor is the result of a merger of two banks – NORDEA and DNB. We had the honour of working with NORDEA for the last seven years, so we’re especially pleased to take this collaboration to the next level.
The new bank launch campaign was announced with a video manifesto, an inspirational event for the employees and the main principles that make the difference between game-changers and followers. The concept was created locally in Latvia and is executed in all three Baltic states with the help of our partner agencies. This, of course, is just the beginning – when you put together the game-changing nature of DDB and LUMINOR, it looks like there are still many more innovative, exciting and, most importantly, entirely doable adventures ahead. Because together we #DareToChange.
Take a look behind the scenes here.
