DDB Latvia wins three gold, one silver at Baltic PR Awards

We, DDB Latvia, always knew that ours is a diverse advertising agency, but we officially confirmed that by taking part in the Baltic PR Awards. Some may call this beginner’s luck, but the fact is that all four of the projects that we submitted won prizes – three gold and one silver.

The victory march involved the Let’s Beat Stanford campaign of SSE Riga Alumni, which brought the prestigious gold from the Euro Effie Awards 2014 for the first time to Latvia. In the Baltic PR Awards, the campaign won the gold in the low budget category. The LMT rebranding campaign Think-Do, which was established in close partnership with Nords Porter Novelli, Necom and other partners, was very much praised at this year’s awards ceremony, winning the gold in the corporate communications category.

The Trikāta Cheese Academy that we established together with Cube and the Edelman Affiliate communication agency won a gold in the category of digital communications. This is the only academy in Latvia that can boast of more than 50,000 visitors over the course of six months. Students learn all about the world of cheese and received certificates as cheese experts when their studies are completed.

The silver award is made of a precious metal that is very characteristic in Latvia was won by nothing other than the Latvijas Labums (The Good of Latvia) campaign as part of the social campaign category. We are particularly delighted about this, because the campaign was created very recently, under a very tense regime, and shoulder-to-shoulder with the Latvian Chamber of Commerce and Industry, Tritone Studio, and nearly all of Latvia’s manufacturers and retailers. This just proves once again the old truth that when Latvians come together, they can do truly wonderful things.

The Baltic PR Awards, which were held on November 14 this year, are the largest regularly scheduled PR event in Northern Europe. It is organised by the Baltic Public Relations Association, and since 2005 it was gathered together more than 200 communications directors and consultants from the whole region, allowing them to learn about the best examples from the Baltic States, as well as to gain new knowledge and contacts.

The boundaries between advertising and PR have officially been dismantled, and our joy about our victory is true!