You have been challenged by Dinamo Riga!

Are you ready to accept the last minute offer of a venture that you have never tried before? Especially if the offer comes all of a sudden in the middle of your daily commute?

To raise awareness and to encourage people who have never thought of watching Dinamo Riga hockey team play live, the brand ambassadors went out in the streets shortly before the November home-game’s start. They offered an alternative to passers-by to exchange the evening’s plans to immediately go to the Arena Riga and for the first time in their lives experience the game live.

There were many who said ‘no’, many confused ones as well, but some brave and excited participants were finally found to experience the special Dinamo Riga offer that included the tour of the Arena, catch-up with players themselves and opportunity to watch the game live from VIP seats.

How did it go? Watch the video here.

In December Dinamo Riga will offer the same opportunity, although in a different format whilst maintaining the same principle - are you ready to go to Arena Riga NOW?