OKarte: "Library"

OKarte actually did what people only talked about - we snowboarded down the National Library’s roof.  It started as a four-second eyewitness video, and grew into the hottest headline in social media and news services. A couple of days later TV clips showed that OKarte had done it, and the campaign continued by making a video and facebook game, so everyone could experience a virtual ride down the library roof. 80% of Latvia’s population knew of the brave OKarte deed.