We aimed to use outdoor ads to stimulate the interest of regular air travellers about airBaltic. Airports are full of traditional airline advertising, while passengers want to leave airports as soon as possible. We had to find a solution that would immediately, without long introductions, appeal to airport visitors. We had the idea to use the first lines of popular songs and witty, entertaining replies by airBaltic. It feels like meeting an old, cheerful friend and having a good laugh.
