Every December countless campaigns try to sell the newest gadgets with discounts. Our challenge was to promote the same gadgets without discounts and with a meaningful message. LMT's mission is to inspire people to realize ideas with the help of technology. But sometimes we use it too much losing connection with people. Therefore we reminded that on Christmas gadgets must be used with caution. To contrast it we created folkloristic songs which took over social media and people’s conversations.


Silver, Branded content and entertainment, Adwards 2014


