Nordea has chosen such self-presentation because society is willing to share different meaningful quotations and conclusions on social networks that are expressed by world famous personalities.
Liene Meklere-Kutsare, Head of Marketing at Nordea bank, explains the idea of this campaign: "We want to find the best method and language to address our target audience, and share the values of Nordea bank in a straightforward and modern way. The bank is not a signboard or a building; it is people working every day to ensure outstanding service to its clients. That is why we decided on such a concept in cooperation with the DDB agency –let employees live the spirit of famous characters- and communicate their success through the experience of celebrities. Each participating member of the Nordea team expressed their opinion on a modern relationship with the bank." The service section of Nordea home page had almost 10 000 visits during the campaign period.
There is also a Facebook application within the framework of this campaign, where everyone can find a quotation to sign under. Even on the first day of the campaign several hundred people had entered into the spirit of the Pirate of the Caribbean, Marilyn Monroe, Elvis, Lincoln and other famous characters.
