"NATIONWIDE SORTATHLON" Wins Silver in the Baltics

It is no secret that a true athlete marches towards victory as determinedly as a recyclist marches towards a recycling bin. Together with Latvijas Zaļais Punkts, Deep White and the incomparable coach Victoria we’ve been victorious at the Baltic Communication Awards 2018. The Sortathlon has been recognised as the second best social campaign of 2017! We’d like to thank everyone for uniting forces and seperating trash. Let’s keep on training, because true victory will only be achieved when Latvia gets a silver (at least) in the European Recycling League. So we wish everyone the endurance of metal, the clarity of glass and the lightness of paper in achieving this goal!

Vislatvijas Šķiratlons, Case study from DDB Latvia on Vimeo.