2 works of DDB Latvia make it to the final of “Password 2014” a.k.a. Latvian EFFIE Awards

Great news! 2 out of 3 DDB Latvia submissions have been accepted in the final stage of the competition of marketing achievements "Password 2014". The LMT’s rebranding campaign was submitted to the Business Category, but Statoil’s campaign ”Road companions” is represented in the Low-budget Category. On 26th March, there is a conference of "Password 2014", where the campaign will be presented in person and the judging panel will determine the winners.

The competition has already been organised for ten years and so far the most acclaimed agency has been DDB Latvia. Last year, the agency triumphed in all of the categories as well as received the Grand Prix for the SSE Riga Donation Campaign.

We are proud of the received awards, as it clearly shows that the idea has to go hand in hand with business results delivered to the Clients. In other words, marketing campaigns have to be not only creative, but also effective.

The judges of the competition "Password 2014" are primarily focused on the results of the campaign - the effectiveness of it. This criteria is 50% of the assessment. The remaining 50% are divided in a half - 25% are left to the creativity and 25% goes to the communication channels of choice.

Fingers crossed!