A Revolutionary Approach - Social diet

Everything is changing – time, governments and careers but there are topics that keep up with the times. One of those are how to lose weight.

There are a protein diet, flat belly diet, fresh food only diet and rice diet, then why shouldn’t we have a social diet?! This is a revolutionary diet in the world of diet enthusiasts with an exceptionally simple method - give up excessiveness and become beautiful! And the remaining give to those who are struggling. The society’s headlines have inspired Latvian Samaritan Association to cooperate with DDB Latvia  and develop the campaign "Social diet - 7 kg per day! " based on the project “For a Fed Latvia”. 

The provocative campaign aims to draw attention to the fact that we eat too much and then struggle with unwanted Kgs by dieting or sweating at the gym. Instead, we could donate and support families in poverty. Don’t focus just on yourself but help others thereby you can become better and in the case of the social diet - get skinny.   

The Food Bank “For a Fed Latvia” for almost 4 years is collecting donations of food parcels to families in poverty. Support is mainly given to diligent low income families with children who don’t have the poor or low-income status. One food package costs up to 8 euros.