Choose the Products of Local Cows

We’ve all seen proper Latvian cows, have we not? Some of them are called Amata. We often behave as if they were invisible, buying products from neighbouring countries. It’s time to grab the bull by the horns and tell people what’s happening to our Amatas and the relevant jobs, also looking at what we can do about all of this.

Latvijas Labums (Goods of Latvia) as we all know, is not a short-term campaign; it represents long-term thinking. Milk Month began on November 5 as part of the campaign. We are concerned about Latvia’s Amatas, which work on our behalf 365 days a year, as well as about thousands of jobs that are endangered because of the Russia's embargo. For that reason, the Latvian Chamber of Commerce and Industry, the Latvian Central Alliance of Dairy Farmers, FOOD UNION, AS Tukuma Piens, AS Talsu Piensaimnieks, AS Smiltenes Piens, AS Cesvaines Piens and PKS Straupe have joined us to launch a sincere dairy product campaign under the slogan Choose the Products of Local Cows!

Pērc vietējo gotiņu ražojumus! from Latvijas Labums on Vimeo.

The campaign began with a news conference and a video. Users of social networks are invited to focus on the topic and to choose local dairy products. Posters and store signs can be downloaded at www.latvijaslabums.lv. There are also other materials that will soon be delivered to larger stores in Latvia, thus helping to distinguish Latvian dairy products and to make choices easier for our consumers. That will present our cows, companies and farms with many nice days in future!