DDB Latvia Receives Bronze Medal at Baltic Communication Awards 2017
This year we submitted two projects to the Baltic Communication Awards 2017 festival – the Road Traffic Safety Directorate (CSDD) project #Lifebelt, and the Samsung Electronics campaign Single Socks. Both projects reached the finals, and the #Lifebelt social campaign received 3rd place. What an honour!
#Lifebest was a continuation to last year’s campaign aimed at convincing passengers to wear seatbelts when they are in the back seat of a car. Our creative idea came from experiences in an airplane, where a stewardess always informs people about safety requirements, usually starting with the seatbelt. The experimental videos received impressive and rapid reactions, with nearly half a million people viewing the videos on social networks and more than 4,800 people sharing the videos. There were news reports and Internet reports about the CSDD campaign, and during the course of 2016, the number of fatalities among drivers and pedestrians declined by 25%. Last year was the safest year in Latvian history when it comes to roads and transportation.
CSDD / Life belt/ Case study from DDB Latvia on Vimeo.
The Samsung Electronics Single Socks campaign focused on lonely socks that disappeared before the Samsung Addwash washing machine was created. Lonely socks no longer existed afterward. To bring joy not just to socks, but also their wearers, the project included a lottery that allowed people in all three Baltic States to win a new washing machine.
A full list of Baltic Communication Awards 2017 winners can be found here. Photographs from the ceremony can be found here.
Baltic Communication Awards has been the most important communications event in the Baltic States during the past decade, bringing together the sector’s strongest professionals, opinion leaders and companies with strategic thinking. The Baltic PR Adwards jury always brings together international experts from the Baltic States and Western Europe.
