DDB Latvia receives two silver “Baltic PR Awards”
The border between advertising and PR was eliminated long ago, and that is why, for the second time, we nominated our work for Baltic PR Awards, and this time that was a successful process. This year prizes were one by the Road Traffic Safety Directorate’s “Messengers of Light” campaign and the Latvian Railways “Strength Day” campaign.
The former campaign involved an experiment to show how influential a person who is wearing a reflective vest can be. This was the most often watched Road Traffic Safety Directorate video, and it was the one that people shared most often. In partnership with Nords Porter Novelli, we turned intercity buses, Latvian Postal Service branches, Maxima stores and Statoil petrol stations into light embassies. Ambassadors included the president and prime minister, monuments to important individuals, as well as journalists, hockey players and their fans, and even dogs. The main thing is that we managed to save 10 lives in comparison to last year.
The Latvian Railways and Latvian Street Exercise and Sports Association, for their part, organised the “Strength Day” event to bring not just active athletes, but also others into the event. In partnership with Nords Porter Novelli and Necom, we created a campaign and even that was focused not on athletic achievements, but instead on reasons why we need strength on an everyday basis. “Strength Day” became a test of strength, not a competition among the best of the best. Nearly 10,000 participants took part, thus setting a global record for the strength day.
A full list of “Baltic PR Awards” winners can be found here.
The “Baltic PR Awards” have been the most important communications event in the Baltic States during the past decade, bringing together the best professionals from the sector along with opinion leaders and strategically thinking enterprises. The jury for the “Baltic PR Awards” always involves international experts from the Baltic States and Western Europe.
We are proud of our achievements and thank our clients for their loyalty and courage!
