Mar 19

HIGH FIVE – THE JUST 5

Why should we look for Latvia’s Nokia if we already have our own superphone – the Just 5? This outstanding Latvian business idea has led to the sale of more than 140,000 mobile phones throughout the world.

A good start will lead to an even better continuation. DDB Latvia worked with Film Angels Studio to produce an advertising campaign for the new Just 5 Blaster smartphones. In technological terms, the new model is better than its predecessor, but the price is still very attractive. The smartphone is for a broader range of people, from university students to craftspeople and even thrifty businesspeople.

The idea behind the campaign was that the Just 5 Blaster is a phone for people who are proud of themselves and definitely do not try to pretend to be someone else. “The world is changing very quickly today, and sometimes those who blindly chase changes lose something very essential – themselves,” says one of the authors of the campaign, Reinis Piziks. “That is the focus of the new Just 5 Blaster campaign – be who you are!”