LMT clients become music millionaires
10th July can definitely be called a millionaire day. On July 10th LMT declared that their clients have become music millionaires by providing the possibility to subscribe for Spotify Premium and listen 20 000 000 songs for up to 6 months with no subscription fee - everywhere and easily!
Only a few people in Latvia know Spotify therefore we strived for the slogan "everywhere and easily" to become reality for every LMT client’s smart device and explain what exactly Spotify Premium is. We started with the campaign’s concept which explained Spotify Premium features: Your music. Everywhere and easily. The message was communicated through various media channels - TV, Online, outdoors and other channels. We are delighted that just a few days after the campaign’s start, Spotify became the most downloaded app in Latvia on the App Store and Google Play.
But that's not all. Carnival Youth performed at the #LMTSpotify private launch event. Their song "Never Have Enough" became famous when a Danish producer found it on Spotify and chose the song to be featured in Carlsberg Beer TV ad. The festival LMT Summer Sound marked the culmination of Spotify launch. The salad green color flickered “everywhere and easily” in the music tents and installations – offering awesome entertainment for almost 30 000 people.
PS: If you type in the search box on Spotify "ddblatvija", you will find a playlist of our team’s favorite tracks this summer!
