Most Loved Brands Ranking 2015 Is Approaching
A year has passed once again, and love of brands has once again changed. Romantic spirit makes us consider love to be eternal, but one-half of brands have increased the number of those who love them, while one-half have found that the number has decreased.
There are rules about establishing relationships on the Internet, and these are not just manifested with “shares” and “likes." Does the Internet influence brands and, if so, how does it do so? Does the Internet influence the products that a brand produces and, if so, how does it do so? Does the Internet influence the revenues of a brand and, if so, how does it do so? There are many unanswered questions which we will review with the help of several experts in terms of the top list of beloved brands and the top list of influential brands.
In examining lifestyle changes, we will, for the first time, evaluate attitudes toward whingeing and complaints, determining the most popular Latvian whinges. The study this year also includes new sectors – entertainment and sports events, as well as city and university brands.
Let’s not forget about the determination of the most courageous bland and the ceremony at which the Top 10 most loved brands in Latvia will be honoured. This will happen for the 11th year in a row, and we promise surprises at the event. Here are last year’s results, though this year’s results will be a secret until the awards ceremony.
The event will be held on September 23 at the Palladium Concert Hall, with Delfi.lv offering a live broadcast of the event. Find out more about the list that was prepared in partnership with DDB Consulting, the GfK research company, the Kapitāls magazine, and the PHD media agency here.
