Samsung Chooses DDB Latvia as Partner in Baltic States
Samsung Electronics Baltics organised an advertising agency review in the Baltic States involving 17 agencies, and DDB Latvia won the pitch and will be the company’s partner. DDB Latvia will be responsible for promoting the Samsung brand and the company’s mobile technologies, appliances and other products.
“As the technology leader in the world, Samsung wants to work with equally powerful partners in other industries, and that is an entirely understandable desire,” says Samsung Electronics Baltics’ brand and marketing director in the Baltic States, Elīna Liepiņa. “We welcome the fact that the DDB Latvia agency demonstrates its strengths in the competition by offering an appropriate communications strategy and creative solutions, particularly given Samsung’s dynamic business specifics. We believe that working with the global innovation leader, Samsung, will be an interesting and active challenge for the DDB Latvia team.”
“I am enormously proud that the DDB Latvia team won one of the most important Baltic-level competitions for agencies during the past several years, because that shows our competitiveness not just in Latvia, but throughout the Baltic region,” says DDB Latvia managing director Andris Rubīns. “What’s more, Samsung and DDB Latvia have the same ambitions and goals – competing in the saturated and fast changing industry, to challenge the status quo, and to create something great.”
Samsung and DDB Latvia already have a partnership in Scandinavia, with DDB Stockholm becoming Samsung’s Northern European partner one year ago and taking responsibility for Samsung brand development throughout Scandinavia. The agency has quickly ensured good business results and also won a Cannes Lion award at the world’s most prestigious advertising festival, Cannes Lions, for Samsung Galaxy S6 launch campaign.
Samsung’s innovative ideas change ideas about televisions, smartphones, wearable devices, tablet computers, appliances and printers, thus inspiring people and shaping the future. The company also sets new trends in smart items and smart assistants, particularly in the Smart Home segment. To find more information, please visit www.samsung.com and global.samsungtomorrow.com.
DDB Latvia is one of the most award-winning agencies in Latvia at the marketing efficiency competition Password Effie and creative excellence festival Adwards. In 2014, the DDB team won Latvia’s first gold medal at the prestigious Euro Effie Awards festival. Since 2004, DDB Latvia has put together a list of the most beloved brands in Latvia and the Baltic States. This is a unique study that is much appreciated by marketing professionals. DDB Latvia is part of DDB Worldwide, which is one of the largest and most creative networks of advertising agents in the world.
