So what can you win back within the hour!

All those who need vision correction will recognize situations when they didn’t say hello to their friends or relatives on the street, confused travel destinations or even worse –  got into the wrong car, thinking that it is a husband's or wife's car. We have used these embarassing moments that, watching from the sidelines, are comical in “Vision Express” brand communications, arguing that it can all be handled within the hour.

“In people’s minds “Vision Express” is a company that offers glasses whithin an hour for 20 years. In collaboration with DDB Latvia we decided to build brand communications in a clever manner, stressing that in the hours you can not only get glasses, but win back a lost friendship, self-esteem and clarity - all that we can lose so easily due to poor eyesight, "says Margarita Lazare, “Vision Express” brand manager.

In 6 months the new concept not only have been spotted, but also have helped to exceed the projected sales by 8%. And we still have plenty ideas that you can win back within the hour!