Statoil and DDB play with fuel

For the past two weeks, the exciting Statoil miles PLUS fuel game created by Statoil in collaboration with DDB has been available to social network users on Facebook and Draugiem.lv. The game was created as part of the Your Car in Great Form campaign with the aim of providing a captivating reminder of the advantages of miles PLUS fuel. Allowing players to put their agility to good use and to tackle three not altogether simple tasks, the main benefits of filling up regularlty with miles PLUS fuel are emphasised. Firstly, it cleans and protects the engine; secondly, it preserves and even increases the engine’s capacity, and thirdly, it optimises performance and improves acceleration.  

The fact that the idea of the game has proved to be a genuine success is confirmed by the considerable response from social network users and the undiminished excitement generated by the game – in total, the miles PLUS game has been played by 45,000 unique users. Parallel to the game activities, there has also been an increase in the number of Statoil’s followers – 9,000 new followers have joined on Facebook and Draugiem.lv!

If you want to find just how good form you and your car are in, feel free to accept the challenge and go test your strengths. Moreover, there’s more good news – every player and three of his friends each have the chance to win a fuel card worth Ls 100!