The first anger washer on the Internet

With the help of Internet users, Samsung Latvia has just finalised a promotion whose objective was to present new Samsung Eco Bubble™ washing machines to kids’ centres throughout the Baltics. Anyone could take part in this promotion, helping to achieve the goal faster.

On the Internet people behave differently to the way they do in real life. That’s a fact. On the street we rarely address people we don’t know, let alone criticise them. In contrast, on the Internet we don’t have much problem telling people where they come from and who they remind you of; it’s just a shame that this is often done in comments on articles. There’s a real need for a place where people can let off steam...

Now there is such a place – Samsung Latvia, in collaboration with DDB Latvia, has created the first anger washer on the Internet. It operates quite simply – write down all the negative stuff you’ve stored up, and watch how the letters you’ve written are transformed into bright and positive thoughts. This is a great way how to make both yourself and the Internet just a little bit cleaner. Everyone who’s already done this has helped to deliver the new Samsung Eco Bubble washing machines to kids’ centres throughout the Baltics faster, but if you’re not among them, don’t worry – you’ve still got the chance to wash out your anger, to let off steam and clean up negative thoughts from the Internet.

From now on, we invite you to wash your laundry and anger in an environmentally friendly manner!