SSE Riga graduates challenge the world’s most prestigious universities

The SSE Riga alumni donation platform: http://donate.alumni.lv is continuing its competition with the world’s prestigious universities by launching a new campaign together with DDB Latvia - "Let’s Rock". The goal of last year’s successful campaign was to beat Stanford University, but this year it is planned to challenge seven of the world’s most prestigious universities - University of Dublin, New York University, University of California (Berkley), Virginia University, Stanford University, Harvard University, Yale University.

The main star of the campaign is the stone character: Hardy Rock – SSE Riga new mascot, who has now quit his university’s walls, in order to go out and beat mascots from other universities. The first battle is already won as Hardy Rock has beaten the University of Dublin, graduate engagement of which reaches 5%. Next will be the New York University with 9%.You can find out more about Hardy Rock’s achievements by following him on Facebook.

The campaign created by DDB Latvia last year, Let’s Beat Stanford not only succeeded in engaging a record number of graduates, making SSE Riga alumni the most generous alumni in Europe, but also won a lot of awards at various advertising and effectiveness festivals, becoming one of DDB Latvia’s most award-winning campaigns.