Champions’ Breakfast NO. 29 - in the brain of Ķīpsala

They say that the heart of Ķīpsala lies somewhere by the Balasta dam (Balasta dambis). Ķīpsala got its name from the surname of a fisherman who lived there during the 17th century – Pēteris Ķīpis. We have found the heart, but the brain of Ķīpsala lies where we had breakfast for the 29th time – in the RTU Design Factory. This time the menu was taken care of by DDB Latvia creative director Vairis Strazds, Egils Grasmanis of Brain Games and the director of RTU Design Factory Guntis Kuļikovskis.
Sometimes it is best to start a conversation with the “major” issues. For example, is being good worth it? To find answers to this and other questions, our creative director Vairis visited the largest festival for advertising and creativity – the Cannes Lions. And, as it turns out, the answer is yes, being good is indeed worth it. The shortlisted and awarded examples in Vairis’ story prove that it is not only worth it, but can also be an essential factor in business development. Simultaneously the hero of many influential and effective advertising stories is not some tough and relevant issue, but the advertised product itself.
Čempionu Brokastis #29 / Vairis Strazds / Cannes Lions 2017. Vai atmaksājas būt labam? from DDB Latvia on Vimeo.
Čempionu Brokastis #29 / Egils Grasmanis / Cik svarīga ir motivācija? from DDB Latvia on Vimeo.
Čempionu Brokastis #29 / Guntis Kuļikovskis / Divi dēļi, nagla un neiespējamais. from DDB Latvia on Vimeo.
See you at the 30th Champions’ Breakfast!











