In Latvia - we are all rich!

We have our very own golden autumn in Sigulda. We have the sunrise after a night partying with friends. And we can become president without being fluent in English.

In the very latest LMT campaign, we declared that each of us is the richest person in Latvia. On what grounds? Because we can laugh at ourselves and appreciate what we have. We also produced a TVC and Internet app on this theme.

In collaboration with the media agency CMS, we created the "Latvian Rich List", inspired by the lists of the wealthiest individuals published in the well-known magazines "Klubs" and "Forbes".

Everyone who wanted to find out their place on the list had to specify three things – property, income and education. It should be mentioned that none of these parameters were actually taken into account in obtaining the statistical data, but instead diverted attention until the result of the test itself.

The app reached almost 100,000 social network users, attracting about 1,500 new followers to the LMT Facebook and LMT Draugiem.lv accounts in just a couple of days. And you can still find out why you’re the richest person in Latvia!