Pay attention - pests on the road!

Once the steering wheel is in our hands, we must pay full attention to the road. Exclusively. But we all are well aware that in reality it doesn’t always happen that way. Our attention is divided between the co-driver teaching us how to shift gears and a call, an email or even a tweet that needs our response immediately. Our thoughts might travel to the rumbling stomach, a sudden pit, an alluring passer-by or to the world’s slowest bus that happens to be right in front of us. These six are the most popular pests that are confronted by drivers on daily basis.

The Hungry Fly (Calorius Distractus Insectus), The Pothole Chewer (Potholus Accidentus Insectus), The Petting Beetle (Kineticus Distractus Insectus), The Larva Puller (Dragus Disturbus Insectus), The Style Butterfly (Stylus Instinctus Insectus), The Teaching Ladybug (Commentarius Vulgaris) - these six pests have come to be the main characters in the newest ad campaign of BALTA KASKO. The aim is to engage and convince the drivers that their attention whilst commuting is in danger and that the nuisances need to be taken care of sooner rather than later.

We have also created a special website, where everyone is welcome to acquaint all of the six attention seekers. Moreover, in collaboration with Pauls Timrots we have captured 3 experimental videos that also can be found on the site.  They prove that even in a short distance our attention can be hijacked for several tens of metres, that has a great chance turning into an accident. See the videos yourself!