THE 19TH CHAMPIONS BREAKFAST WITH ELEMENTS OF LENT
During lent, we preserved moderation, and the chef of Champions Breakfast - Andris Rubīns only served two dishes at the 19th event.
While participants were eating their starter, DDB Consulting strategic director Kristaps Siliņš talked about the strategy of daring. In his peaceful and balanced manner, Kristaps offered truly powerful facts. Beloved sectoral brands that are listed among the most beloved in polls basically are not all that loved. The good news is that you will never be liked by everyone, so the polarity of viewpoints from complete love to deep hatred is more valuable than moderate enjoyment. Kristaps wants brands to be honest about their shortcomings so as to disarm the audience and to make use of the anti-trend strategy.
For dessert, the director of the Zinoo scientific centre, Pauls Irbins, discussed the fact that people are more prepared to purchase experience and emotions. He shared his own experiences in creating interest among children and their parents. Pauls talked about shooting his first probe into space, producing the first Baltic Space Festival, and surviving the first round of the “Mars One” project.
You can find photographs from the event here along with Kristaps and Pauls’ presentations. We’re looking forward to the 20th edition of Champions Breakfast!
