The Legendary Dave Trott will give a lecture in Riga.
During the Creative Excellence Festival ADWARDS2018 we invite you to take a unique opportunity to meet Dave Trott, the legendary creative director of England, in his lecture at the VEF Quarter Chamber Hall on 22 August at 14:00.
Dave has experience of 40 years in advertising, he has founded several agencies and won the Ad Age New York award "Most Creative Agency in the World", the Campaign London Award for the "Agency of the Year", and received D&AD recognition in London for his lifetime contribution in 2006.
Dave is not only a high-level professional, but also an excellent storyteller, who is able to present his thoughts and ideas to everyone in a clear and accurate manner, and what is of no less importance - also in a fascinating way by using exact examples.
Dave is the author of several marketing books, and it is also worth becoming familiar with and getting inspired by his smart blog: http://davetrott.co.uk/
"Whenever the trends change, and the great data, millennials and their influencers make us doubt whether there is a simple human truth still available in the world, I go to the site of Mr Trotta's blog and make sure - yes, it is," this is how Vairis Strazds, the Creative Director of DDB, describes the talent of Dave.
Some of the topics of Dave’s lectures:
* Complicated is wrongly considered as wise.
* Real creativity is to beat competitors.
* Only 4% of ads are remembered positively, 7% are rated negatively, while 89% don't work at all. What can we do in this regard?
* The biggest importance for creativity is a strategy - it has to be creative.
Dave Trott is another outstanding lecturer, who the "Latvian Art Directors Club" has been interested in speaking to the Latvian audience – during previous years Riga has also been visited by stars of advertising such as John Hegarty, Stefan Sagmeister, Chuck Porter, Keith Reinhard, Paula Scher, Laurie Anderson and many more.
After the lecture of Dave Trott, you will have an opportunity to ask all of the questions important to you during the Question & Answer session.
